https://www.lizziebaird.com/work daily 1.0 2026-02-16 https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1607318324322-BR2ORUCHA9WC1697B9UM/Best.jpg Work https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1621746458469-6X3NGIC3EDVWZ3NQL3C6/Screen%2BShot%2B2019-01-16%2Bat%2B8.00.19%2Bpm.jpg Work - 60 Brand Maybe you didn’t have the height. Maybe you didn’t have the skills. Or maybe you just didn’t have parents willing to coach you from birth. Luckily, you can still get in the game (via TAB not your own merit). ‘Now You’re in the Game’ was a pitch idea that actually got made. A triumph in itself. It included multiple radio, online and TV executions. And it worked, prompting a 40% increase in app downloads and registrations. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1547621971376-B59YR2WR4K9ZHG6E00F5/Screen+Shot+2019-01-16+at+7.58.24+pm.png Work - HPA Health Stars HPA developed a new rating system to help guide shoppers to make healthier decisions in the supermarket. But, people found it complicated and confusing, so we needed to find an educational and engaging idea to introduce it to an audience that spanned from barely literate adults to kids to well off mums. So, we created the ‘Health Stars’ campaign, building trust and breaking the system down in a friendly, entertaining and memorable way. The campaign included TV, radio, online videos, posters, outdoor, social and digital banners. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1564275266007-65R8L9L21UCWAYZGJBDO/image-asset.jpeg Work - 'Gay' https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1547622931813-P216F3I0F9UNHOJ4AVVJ/Screen+Shot+2019-01-15+at+8.00.19+pm.png Work - What If We Talked About Sex Like We Talk About Drinking? Though necessary, drinking isn’t something many parents and teens are keen to chat about. But Cheers! wanted the subject of drinking to become just as urgent as the subject of sex. So, we created an online targeted social video and banner campaign encouraging parents to start talking about drinking with their teens via a sex talk analogy. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1547621739238-7TF3E7CIK5U0CM5T21I4/Screen+Shot+2019-01-16+at+7.50.39+pm.png Work - ACC Scooter Safety Without a layer of clothing between them and the road, many young scooter riders sustain significant injuries in accidents. However, a lot of them completely neglect to cover up, opting for convenience over safety. We found a way to counter this behaviour in a social video with minimal budget (and clothing) and the message that if you ride a moped without a layer of protective layer of clothing, you’re as good as naked. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1602447817042-LOY8FOTVJNDUFRURC2CM/image-asset.jpeg Work - Briscoes Winter Sale Typically, New Zealanders flock to warmer climates in winter. But, not in 2020. With lockdown keeping New Zealand home through the coldest months, we created a print and social campaign that encouraged people to bring their winter getaway indoors with Briscoes’ array of homeware solutions. It wasn’t exactly Rarotonga but it worked. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1550647147679-32BPI073TR8LSTKRSO3S/Unignorable+Ad+Board+A2_06_FA.jpg Work Skin cancer is one of New Zealand’s most preventable killers, particularly in older males. But, its simple warning signs are often overlooked in early detection stages. So, we created a radio campaign that would appeal to the lads, reminding them of the good old days before spoiling it all with a prompt to notice and act on changes in their skin. And we did it in a way that couldn’t be ignored. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1555193593031-K3LKIG1BX6DPEI5UXLW5/Screen+Shot+2019-01-16+at+8.03.28+pm.png Work - Beyond the Sloth After the tragic passing of longtime mascot Simon, LifeDirect needed a new approach and brand direction that would resonate with a younger, uninsured audience. The ‘Unexpected Happens’ rebrand included TV, online videos, digital banners, eDMs and a new website. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1621890799955-S0G2F12N3DTVYWD9IOHB/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1680406894310-S487DLAV5QU0RGEAL5S2/RSW_Awardboard_Caples.jpg Work https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1717476164299-YV6RD4M5GXQ0F8QU630X/image-asset.jpeg Work - #1 for #1 Hyoketsu was #1 RTD in Japan. And virtually unknown in New Zealand. With its delicious flavour, Hyoketsu knew Kiwis would love the RTD — if they could get them to try it… So Hyoketsu came up with a trialling idea that gave them a taste of #1 fame and literally got the can in their hand(s). For a salary of 1,000,000 yen, Hyoketsu invited New Zealanders to become their official hand model. Integrated across social, OOH, video, in store and sampling activations, within three hours of launch, the idea generated over 30K organic views and featured on national news as hopefuls began putting their best hand forward. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1717477019301-VJS2RDJB8WEI7W12QHOE/image-asset.jpeg Work - #1 Seeks #1 Hyoketsu was #1 RTD in Japan. And virtually unknown in New Zealand. With its delicious flavour, Hyoketsu knew Kiwis would love the RTD — if they could get them to try it… So Hyoketsu came up with a trialling idea that would give them a taste of #1 fame and literally get the can in their hand(s). For a salary of 1,000,000 yen, Hyoketsu invited New Zealanders to audition to become their official hand model. All they needed was a can (and a hand). Integrated across social, OOH, AV, in store and sampling activations, the idea had generated over 30K organic views and been featured on national news within three hours of launch. And, naturally, as hopefuls began putting their best hand forward, they created a massive uplift in sales too. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1753174449236-VWZZHULVJ772HF2TYFZG/image-asset.png Work - 48 MOBILE - BIG YEP - CAMPING 30" With a its full service, fancy network offering at a crazy low price, 48 Mobile is an absolute no-brainer. You might even say it’s a big old yep. And that’s exactly what this campaign is about. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1770746682596-SM4UB7AQMU98P9QK37QU/image-asset.png Work - DVLA Clampy Forgetful 20" When you don’t tax your car, no one wins. Not the DVLA. Not the guy putting the clamp on your car in the rain. Not even the clamp itself. DVLA needed to make paying vehicle tax top of mind. And Clampy turned out to be just the clamp for the job. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1771247709987-KNFLNAVOEA1VNQFLYLYR/image-asset.png Work - Mexicano Corn Chips Brand Spot A beloved Mexican brand that (turns out) is actually from New Zealand. I know. I was surprised too. So I turned it into their first ever brand campaign (and, no, we couldn’t change the packaging). The “Surprisingly Made in NZ” campaign was integrated across online video, TV, social, digital banners and outdoor. And a Porirua rugby club. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1771247961294-U7RE25MM8ZFJJNETQNX7/image-asset.png Work - Arvida Life Your Way 60 Sometimes inspiration is metaphorically sitting in your lap. And sometimes it's literally sitting in your lap. When Arvida approached us for a brand platform that would set them apart from the rest of the sector, we knew a charming story (and a really cute dog) would do just the trick. Luckily, Arvida was already doing the work behind the scenes that made its communities truly different – supporting residents to live purposefully and take control by coming up with their own ideas and initiatives, and helping them embark on new projects, hobbies and adventures. Like helping out a dog in need. And while it's early days, extensive target market research suggests the campaign is already resonating: "It looks flash as all buggery" Mum. "Good ad, Lizzie" Dad. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1771248079611-L60K3WCI6Q5UASG41IK5/Screen+Shot+2019-03-13+at+9.39.29+pm.png Work - LifeDirect Simon Case Study Simon had enjoyed many slothful years as the beloved yet inexplicable face of LifeDirect. But he had lost relevance and the brave client said it was time to move the brand on. So, we threw him off a cliff and put his insurance payout up for grabs. In doing so, we turned his tragic loss into a message about the importance of making sure you’ve taken care of your loved ones with life insurance. The campaign was fully integrated across TV, web, social, print, outdoor and digital. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1771249450399-9VG3OYMDVVIRS4R3BOTE/image-asset.png Work - If It's Not Gay, It's Not Gay I once told someone I had to work the weekend and he replied “Gay”. At the time, I didn’t know what to say. A couple of months later, I got a brief from RainbowYOUTH about addressing casual homophobia. In what now appears to be the world’s latest, most extravagant comeback 'If It’s Not Gay, It’s Not Gay’ was born. The campaign soon went viral in 97 countries. But more importantly, thousands of people used it to call out their friends and personally apologise for casual homophobia. The campaign included TV, social, radio and digital. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1621885711062-GKSOGRWZQ7MOKY3SUB34/RS6380_Scout_DPS_210x275_BESTADS2.jpg Work Rebel Sport is famous for sports (it’s in the name, really). But customers were missing out on the store’s range of outdoor gear. To show that the brand supports all kinds of exercise in all kinds of places, we created the Active, Anywhere print and outdoor series. https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1771250075033-S35UBCWZ52V9R6IUJA1S/image-asset.png Work - The Only App You Need It’s the only app you need, need. https://www.lizziebaird.com/about/awards daily 0.75 2025-03-27 https://images.squarespace-cdn.com/content/v1/5c2d82614611a0dd19a149af/1551685378508-4TLIU4TDTLSSYCS2YZC3/13606797_10153583591446689_1094775015068914783_n.jpg Awards & About Me - AWARDS & ABOUT ME